Our campaign analytics process

We carefully evaluate each advertising campaign using neutral, transparent methods to ensure meaningful and unbiased results.

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Meet our experts

Market analytics lead specialist

Sam Harper

Lead Analyst

Sam brings over ten years in market analytics and loves tailoring strategies for every client, no matter the challenge.

Digital campaign analytics expert

Sophie Watts

Data Strategist

Sophie’s deep knowledge of digital campaign reporting means no data point is overlooked or taken at face value.

Market insights partner

Marcus Lee

Insights Partner

Marcus focuses on actionable market insights, helping translate complex numbers into practical recommendations every time.

Step-by-step evaluation workflow

Our approach ensures you receive transparent analysis, practical recommendations, and the confidence to adjust future campaigns effectively.

1

Initial strategy review together

We start by clarifying your campaign’s goals and collecting relevant advertising data.

First, we sit down to understand your marketing objectives. This includes your target results, main platforms, and audience expectations. We gather all data linked to your advertising, such as reporting from platforms, engagement rates, and business performance indicators. This collaborative kickoff session helps us create a roadmap tailored to your unique business needs and sets a strong foundation for the rest of our work together.

2

Comprehensive performance analysis

Your campaign numbers are assessed to pinpoint strengths, gaps, and trends seen in the data.

Our analytics team reviews your campaign data using advanced tools that track audience behaviour and engagement. We compare channel-by-channel results and look for trends that reveal why specific ads succeed or miss the mark. You'll receive unbiased reports highlighting where performance excelled and where opportunities for improvement might exist. Actionable recommendations follow—always considering your original objectives. Results may vary.

3

Actionable insight delivery

We translate analytics into next-step recommendations you can implement with confidence.

After collecting and analysing all relevant results, we build concise, easy-to-understand reports. These show what worked, what didn’t, and what actions fit your future objectives. Our team is ready to explain each finding in plain language and answer questions you may have. You receive not just numbers, but real recommendations you can apply right away. Collaboration is central to this step, ensuring you’re never in the dark about how to move forward.

4

Ongoing support and review

We continue to monitor, answer questions, and help you adjust strategies as results come in.

Analytics aren’t one-off snapshots. We’re here to help you track future campaign changes over time, review newer analytics, and see the impact of any strategy updates. Our support extends past initial delivery—you get ongoing conversations, proactive feedback, and regular opportunities to calibrate your approach as the market or your business evolves. Results may vary.

Why our approach stands out

Compare our unbiased analytics methods with standard market solutions

See the features and clarity that differentiate us from typical reporting tools.

caelosior team insights

Personalised, transparent analytics for modern campaigns.

5/5
On request

Traditional dashboards

Generic, automated reports without context or support.

3/5
Varies

Reporting transparency

All findings clearly explained to your team

caelosior team insights 94%
Traditional dashboards 65%

Personalised analysis

Solutions matched to every client need

caelosior team insights 91%
Traditional dashboards 54%

Ongoing support

Post-report conversations available anytime

caelosior team insights 98%
Traditional dashboards 45%

Actionable recommendations

Receive practical steps instead of data dumps

caelosior team insights 96%
Traditional dashboards 55%